Forte’s industrial sales & marketing specialists are co-organizers of the first international Industrial Sales & Marketing 4.0 Summit to be held in Berlin on 18 and 19 October 2018.

Together with professors from the Freie Universität Berlin (DE) , the European School of Management & Technology (DE) and Georgia State University of Atlanta (USA), Forte (BE) will bring two days of content and insight into the impact of Industry 4.0 on the strategy and on the function of sales & marketing in B2B -businesses.

The impact of I4.0 on non-industrial companies is seriously underestimated Anyone who thinks about Industry 4.0 generally thinks of a thorough automation of production companies and of new technological innovations in the area of Internet of Things (IoT). The impact of Industry 4.0, however, reaches far beyond the production floor. Not only does it touch the foundations of the B2B sales & marketing function, it ensures an often unexpected disruption in most sectors. That is why everyone has an interest in thoroughly thinking about the possible impact of Industry 4.0 on the business models in the sector and on the role that the company will continue to play in that sector.

Industrial Sales & Marketing 4.0 Summit in Berlin brings new insights “Because of the fact that the impact of Industry 4.0 on B2B sales & marketing will be so huge, we have helped to organize this Industrial Sales & Marketing 4.0 Summit,” says Lagast (Forte). “As specialists in B2B sales & marketing, we realize what our customers are about. When we discussed our vision with the leading professors Michael Kleinaltenkamp of the Freie Universität Berlin and Wesley Johnston from Atlanta, they were immediately prepared to join their initiative. Michael Kleinaltenkamp himself stated that no researcher knows today what the impact of Industry 4.0 will be in the field of Industrial Marketing, but that makes it particularly interesting to think about it further”. The first insights of Forte’s research and the Freie Universität Berlin together, will be discussed in October. Ready to be picked up by anyone who wants to take the lead in his or her sector. Early bird tickets available until 31 March 2018 via: