Digitization is revolutionizing the world of work: Robots work hand in hand with humans or travel autonomously through warehouses.

Technologies like augmented reality and virtual reality connect workers with the factory, while exoskeletons support them on the job. Meanwhile, energy consumers are developing into energy suppliers.

But industry is still confronted with some major challenges. According to an economic survey commissioned by the German Chamber of Industry and Commerce (DIHK), German manufacturers view the shortage of skilled labor as their main business risk, since it means having to turn down new orders, postpone investment in new technologies and cope with the related wage hikes. By 2030, the economic research and consulting firm Prognos is forecasting a skilled labor shortage of approx. three million people.

Career 4.0 at HANNOVER MESSE is dedicated to examining the steps needed to resolve this shortage and build a qualified workforce. The program consists of three main elements – job and career, WoMenPower and Young Engineers Day – with a shared focus on questions like, “What can industry offer me in terms of my career? How can I move up the ladder professionally? How can I balance work with family life? What training courses are important for me?”

Not only does Career 4.0 provide students, young professionals and experienced workers with comprehensive information on job vacancies and career opportunities – it also shows them the radical impact of digitization on the world of work and the kind of requirements they need to prepare for,” reports Sonia Wedell-Castellano, Director of Sales & Operations at HANNOVER MESSE. “This is our way of supporting our exhibitors in terms of their training and recruiting measures.”